The World's First Hempseed Oil Fishing Lures

We spent 9 months developing Canna-Lure — our proprietary process of infusing hempseed oil directly into every soft plastic lure we make. The result? More bites, more durability, and better performance in the water. This isn't a scent coating that washes off. It's built in.

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Why Canna-Lure

  • 🎣 Triggers More Bites

    The hempseed oil infusion creates a natural attractant that fish can't resist, leading to more strikes and successful catches.

  • 🛡️ Superior Durability

    Built-in oil protection means your lures last longer and maintain their effectiveness through multiple catches.

  • ✓ Built-In — Not Coated

    Unlike surface coatings that wash away, our hempseed oil is infused directly into the plastic for permanent performance.

Best Sellers & Top Performers

Some of our top performing and best selling baits:

7.25" Straightworms

2 Of our most popular colors: Old School Purple and The Junebug. Catches fish in all water conditions whether clear or stained cold or warm. These are an absolute killer in the water!

6" Stickworms

The same stickworm you love, only better. These work in all colors available and any water condition!

3" Shad Minnow

Fish literally can't get enough of these. They will ignore all other baits and chase these minnows! Most popular color: Minnow Silver

Our Straightworms are bigger and trigger more bites!

  • Thicker

    When viewed from the front profile our straightworms are notably thicker than the competition

  • Longer and More Vibrant

    Placed side by side with a Zoom Trickworm, our straightworm is not only thicker but also longer and more vibrant in its colors.

  • Color Variety & Hempseed Oil

    We offer a range of successful and innovative color packages. Combined with our Canna-Lure process, these lures are some of the most Deadly on the water!

About us

We are passionate about revolutionizing your fishing experience with our innovative hempseed oil soft plastics.

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